The youngest US generation is the most diverse generation we’ve ever seen. How are brands approaching multiculturalism in their marketing strategies and research? You might be surprised.
For this episode I spoke with Karla Fernandez from Sensis in Austin and Marta Villanueva from NuThinking in San Antonio. Both have worked in multicultural research for the bulk of their careers and share their thoughts on where we go from here.
What do you think? Where do you see multicultural research going?