Coming soon... Breaking Research, the podcast series for marketing research professionals.
Like most professions, marketing research is full of traditions and routines. Although we’ve evolved from mall intercept interviews and paper surveys, you might still find a lot of research studies look pretty much the same as they did in 1975. How can we bring some innovation and energy to our industry?
This series is dedicated to finding new ways of approaching our research questions. Sometimes we’ll talk to innovative professionals taking a new look at how to gather these insights. Other times we’ll talk about a bigger issue in marketing or business as a whole. Maybe we’ll dig into a topic that we take for granted.
If you know someone breaking research, leave a comment or send me a message at firstname.lastname@example.org.